boutique marketing consultancy for purpose-driven brands

We believe in working smarter by taking on only the projects that light us up big time.

We believe in making marketing better for everyone, brands, marketers and customers.

We believe that the best marketing is about building a community of happy, loyal customers who feel like they’re part of something bigger.

what drives us and everything we do

our values

human

When you add a little personality, authenticity and empathy into the mix, you create a bond with your audience that’s hard to break. 

impactful

Making a positive impact goes beyond your neighbour. It’s time we come together to support the planet we live in and love.

kind

Kindness first, always – for a better online world. t’s time to shake things up and create a positive change in the industry. Let’s rewrite that rulebook and opt for a better balance.

accessible

Marketing should be accessible so that everyone, regardless of background or circumstance, can benefit from it. 

inclusive

We know that representation within marketing is far from perfect. We are here to change that.

fun

Marketing should be fun because let’s be real, life’s too short to not have fun. Plus, you are having fun, your marketing is just so much better. 

get to know us

let's make marketing fun

fab giovanetti

Founder & CEO

Fab Giovanetti is an award-winning entrepreneur, supporting people making a positive impact through their marketing.

She loves puns, pop culture references, loud music and strong espresso – sometimes one too many. Oh, she is also obsessed with teaching positive impact marketing to the masses.

She is also the CMO Alt Marketing Consulting, an agency and consulting firm for purpose-driven brands.

She is here to change the way marketers share their knowledge with the brands and clients they touch and make marketing impactful, fun, inclusive and human once again.

we also work with purpose-driven experts

We work with the best of the best to support in special projects covering all bases for your needs 

steph dominguez

Videography, Product Photography

jess bruno

Social Media Expert

Lea Tierney

Purpose-Driven Copywriter

Let's have a coffee

We have an Italian founder, so we are partial to a double espresso.