Learn how to market to hearts not brains

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Special offer 75% off for the Alt Marketing Certification - access the course for £665 instead of ~~£2650:~~ apply here Make a copy of the worksheet: click here

Headteacher: Fab Giovanetti

Duration: 8 weeks

Sessions: 6PM UTC, Tu/Th,

Sessions duration: Between 90 min and 2 hours

Curriculum breakdown

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On-demand orientation: marketing fundamentals Explore the fundamentals of digital marketing - with a positive impact twist. Learn how to build purpose-driven relationships and embody a unique brand archetype across all of your marketing efforts.

Live workshop and group work modules	Focus	Activity
Enhancing digital leadership skills for marketers	Leadership	Workshop
Build your positive impact brand manifesto	Messaging	Group work
Setting up marketing operating systems	Strategy	Group work
Building relationship-driven marketing funnels	Strategy	Workshop
Content marketing systems and repurposing	Content	Workshop
Setting up OKRs and quarterly reviews	Strategy	Workshop
User experience and SEO practices for marketers	Content	Workshop
Consumer psychology and personas	Strategy	Group work
Planning and auditing social media efforts	Social media	Workshop
Marketing panel: making marketing more accessible and inclusive	Impact	Panel
BYOC: Campaign review and analysis	Peer review	Hot seats
Copywriting and storytelling techniques	Content	Workshop
Marketing panel: how to leverage AI in marketing	Marketing	Panel
How to run marketing experiments	Strategy	Group work
Applying principles of community design	Strategy	Workshop
BYOC: Campaign review and analysis	Peer review	Hot seats
How to build a positive impact marketing strategy	Feedback	Group work

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Apply to join us and use the referrer code GAIAGIVES to get £1985 off the tuition fee: apply here

💬 Student experience

The certification provided me with a deeper understanding of marketing methods, with niche tactics to help my business stand out, lots of tools and things like automation to help someone like me with very little previous marketing knowledge or experience.

Dawn Morton-Young, Diverse leaders coach

Taking part in the course was absolutely brilliant. I've learned so much, from taking part in group work and activities we had to do. There's so much more marketing than ever thought possible - there is so much on offer in the world in terms of marketing, and it no longer needs to be a chore.

Marie Dryden, Foundation Manager D&AD

Having attended the Alt Marketing 6 week course, and gained my certification we would highly recommend it - Fab and the other teachers are not only extremely knowledgeable, they created an environment in which the whole cohort really bonded. It's been a few weeks now and I am still really missing my weekly sessions! - Cat Wildman GEC Co-Founder

Ashley M.

Ashley works for a finance company, one of two people in the marketing Department. His boss sponsored his seat for our Winter 2022 cohort, and below you can read more about his experience.

I really liked the SEO part of the course. The first thing I did was look at our website. I needed to change everything because I had a certain perception of what needed to be done. And it clarified that I was on the right track. I could help to build the SEO for the company. So my boss was really impressed by that. You find out new things and you just implement them straight away. I've learned how to present my ideas better as well, which has come across really well for the company and my boss and my colleague who they see a real change in my confidence in what I can do and what I do know as well.

Kevin W.

Side-hustler experience

Charlotte S.

Small business owner experience

Sagina S.

Coach and small biz

Jess P.

Employee, looking for new opportunities

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